“Omotenashi” refers to Japan’s unique spirit of heartfelt hospitality and the act of treating others with care and respect. It goes beyond simply providing a service; the essence of “omotenashi” lies in considering what the other person wants or what will make them happy, and then responding with thoughtful, sincere consideration. It’s a cultural concept centered around making visitors feel pleased and satisfied through voluntary and detailed attentiveness.
When “Omotenashi” Gained Popularity
The term “omotenashi” gained widespread attention both domestically and internationally during the 2013 Tokyo Olympic bid. At that time, Japanese television presenter Christel Takigawa emphasized the word during her presentation in Buenos Aires, Argentina, as part of Japan’s bid to host the 2020 Olympics.
Takigawa slowly articulated the word “O-mo-te-na-shi,” emphasizing each syllable, and explained it as “Japanese hospitality” in English. This moment became a major talking point and contributed significantly to Tokyo’s successful bid to host the 2020 Olympics. As a result, the term “omotenashi” quickly gained popularity.
The Background of “Omotenashi”
Although the concept of “omotenashi” has deep roots in Japan, it became particularly prominent after 2013, especially in fields like tourism and business, where it is used to describe the special brand of Japanese hospitality. The idea stems from traditional practices like the tea ceremony and guest services in inns (ryokan), and it also plays a role in everyday life where respect for others and thoughtful interactions are highly valued.
Originally embedded in Japan’s traditional culture, “omotenashi” is now widely recognized by international visitors as a hallmark of Japanese hospitality culture.
The Meaning of “Omotenashi”
“Omotenashi” involves more than just providing physical services. It means understanding the other person’s perspective and exceeding their expectations to provide a deeper sense of satisfaction. Examples of this include the detailed and attentive services at inns or restaurants, as well as the warm welcome at local festivals or events.
In this way, “omotenashi” is not merely a temporary buzzword; it is a deeply ingrained part of Japanese culture and values. It continues to play a key role in Japan’s tourism and international exchanges and is expected to remain an important concept moving forward.
This translation conveys the essence and importance of “omotenashi” in Japanese culture, its history, and its relevance today.
Below is a video of the Olympic presentation. (She is currently the wife of politician Shinjiro Koizumi)
