1. Toyota
Toyota is not only Japan’s largest automaker but also frequently ranks as the world’s top-selling car manufacturer. In 2023, Toyota sold around 10.5 million vehicles globally, leading the market with its well-known reliability and fuel efficiency. Toyota was also a pioneer in hybrid technology with the Prius, and its luxury brand, Lexus, is widely popular. Toyota’s leadership in green technology and high global sales have made it an automotive powerhouse.
2. Nissan
Nissan stands out with its innovative technology and strong international presence, frequently ranking in the top 10 automakers worldwide. In 2023, Nissan sold around 3.5 million vehicles globally, with a strong market share in the electric vehicle (EV) segment. The Nissan Leaf remains one of the best-selling EVs, making Nissan a major player in sustainable mobility. The brand’s performance model, the GT-R, is highly popular among car enthusiasts for its speed and power.
3. Honda
Honda is another global automotive leader, ranking consistently in the top 10 in worldwide car sales. In 2023, Honda sold around 4.3 million units, widely popular for its compact cars like the Fit and the Civic. Honda’s motorbike division also holds a dominant position globally. The company has made a name for itself with the eco-friendly Clarity series and is committed to advancing fuel cell and electric vehicle technologies.
4. Subaru
Subaru is known for its all-wheel-drive (AWD) technology and ranks as a mid-sized player in the global automotive industry, with 900,000 units sold in 2023. Subaru’s popularity is particularly strong in North America, where its rugged models like the Outback and Forester are highly favored for their durability and AWD capabilities. Subaru’s Boxer engine design, coupled with its emphasis on safety, has built a loyal fan base.
5. Mazda
Mazda is celebrated for its stylish design and emphasis on driving experience, ranking in the top 15 of global car manufacturers with over 1.2 million cars sold in 2023. The Mazda MX-5 (known as the Miata in some markets) holds a Guinness World Record as the best-selling two-seater sports car. Mazda’s SKYACTIV technology boosts fuel efficiency and driving dynamics, helping it stand out in the competitive global market.
6. Mitsubishi
Mitsubishi specializes in SUVs and off-road vehicles and sold approximately 850,000 units worldwide in 2023, often ranking in the top 20 automakers globally. Its popular models, like the Pajero and Outlander PHEV, are widely recognized for their durability and off-road capability. Mitsubishi is also committed to environmentally friendly technology, focusing on plug-in hybrids and electric vehicles.
7. Isuzu
Isuzu is a leading manufacturer in the commercial vehicle segment, supplying reliable trucks and buses worldwide. Although not typically included in global rankings for passenger vehicles, Isuzu’s influence in the commercial sector is substantial, with an extensive presence in markets like Southeast Asia and Australia. Its durable diesel engines and trucks are highly valued in heavy-duty and long-haul industries.
